Why I Do What I Do...
«It's not the wind, but the sail
that determines the direction.»
Sunzi
My passion and heartfelt commitment is to foster awareness:
- as the key to clarity, self-discovery and personal transformation.
- as the source of your creativity, impact and inner strength.
- as a catalyst for true success – for inner freedom, fulfilment and inner peace, both personally and professionally.
To experience the lasting changes in my clients, to see their renewed energy and the spark in their eyes – that is is what drives me.
My commitment is to have a positive, life-changing impact – to enable freedom, lasting strength and personal transformation. I follow a simple principle:
True help is helping you help yourself.

My Journey
Out of deep curiosity and fascination, I studied Western and Eastern philosophy as part of my degree in Sinology / China Studies, with a focus on cross-cultural business communication. Even back then, I additionally attended seminars and lectures in psychology. I began my professional career in the corporate world. Over many years, I worked in various international companies and industries – including Pharma, MedTech, Sales, Consulting and Change Management, in Switzerland, Germany and China. Throughout this time, one central question kept returning:
How can I make better use of my talents and strengths, unlock my potential, and experience more fulfilment and freedom?
«The ordinary gives the world its continuity,
the extraordinary gives the world its value.»
Oscar Wilde
Deep within, I felt a sense of restlessness. An inner drive that grew stronger and stronger. As if there were something meaningful waiting to be discovered and brought to life. A calling? A purpose? At the time, I did not yet know what it was…
This profound sense that something unique and essential is inherent in every human being – and that recognising it can release tremendous energy, inner strength, freedom and immense potential, as well as true fulfilment and quality of life – stayed with me over the years.
The implicit invitation kept returning: Stop. Look more closely. In the sense of: «Know yourself, to become who you truly are.»

From Seeker to Finder.
After many years of valuable experience through studying, working, further education, travelling and exchanging ideas with inspiring people, I finally transformed from seeker to finder.
I realised that my calling is to enable clarity, inner strength and personal transformation – to serve as a catalyst in the process.
Since January 2024, I have been self-employed, supporting people in achieving their goals, navigating personal and professional challenges, and consciously shaping periods of change and transformation. What particularly shapes my approach is the combination of different perspectives: My interdisciplinary background combines psychological counselling, coaching, many years of experience in business, and Western and Eastern perspectives. This creates a holistic view of you and your situation – your personal concerns as well as your professional challenges and goals.
What particularly matters to me is not to turn people into someone else, but to support them in becoming more of who they already are.
Fostering awareness. Creating clarity. Enabling lasting transformation.
Profile
My work combines many years of personal and professional experience in Western and Eastern ways of life, business, psychology and philosophy with therapeutic training, Life & Business Coaching and a deep sensitivity to people and their individual processes.
My professional journey through international companies and different industries, together with my several years of experience as a self-employed professional, gives me a broad perspective on personal and professional challenges.
For me, it is not about applying a predefined concept, but about discovering together what is truly relevant to you – and developing an individual path towards greater clarity, authenticity and inner freedom.

Professional Background
Over 10 years of project, change and business experience in international corporate environments in Switzerland, Germany and China:
- Pharma
- MedTech
- Sales and Industrial Process Equipment Manufacturing
- Sales and Consulting Services
– StartUp Support
– Market Expansion Services, German-Chinese Company
– International Trade, Sales and Business Development in China
Self-employed as a Personal Coach and Psychological Counsellor since January 2024:
- Life & Business Coaching
- Personal development and transformation processes
- Supporting people through professional and personal change
- Workshops and seminars
- Counselling for individuals and organisations
Education and Additional Qualifications
- Dipl. Psychological Counsellor, Fachschule Apamed, Jona, including qualification as "Counsellor SGfB"
- Personal Coach – Life & Business Coaching, certified, trained with Dieter Lange, Cologne
- Certified Expert in Dreamwork & Depth Psychology, in the tradition of Carl Gustav Jung, Traumzentrum Andreas Führer, Gähwil
- Advanced Diploma in Business Administration (HSO, VSK), Zurich
- Magistra Artium (M.A.) in Sinology | China Studies, University of Trier, with a focus on:
– Cross-Cultural Business Communication
– Western and Classical Chinese Philosophy
Publication
Be. Clear. Real. Free.
The 8 Principles for Inner Clarity and Mental Freedom
My first e-book emerged from my many years of exploring personal development, psychology, philosophy and the question of what truly enables people to live with greater freedom and fulfilment.
Clarity. Realness. Freedom.
The book combines reflection, psychological insights and practical exercises, inviting you to become more aware of your personal conditioning and patterns, and to gain greater inner clarity and freedom.
It also forms the content foundation of the 12-week transformational journey "Be. Clear. Real. Free."
Learn more about the E-Book